The brief was to select a health issue and create a public service advertisement for the Ad Council. For my assignment, I designed a series of posters to bring awareness to the fact that sugar can be just as addictive as drugs. The approach was to make the advertisements look light, friendly, and 'sugary'. But after the first glance, the viewer will see there are depictions of hard drugs such as cocaine, opiates, and heroine being replaced by sugar. This design decision was intended to shock people. As a result, they will think about their sugar intake and look into the harmful effects of eating too much sugar.