The brief asked the team to promote Facebook Marketplace as an alternative to Craigslist, eBay and other sites. One of the major selling points for Facebook Marketplace is the huge number of users who could be shopping. The idea is that the pool of potential buyers is so large, you can sell anything.
I was asked to assist a copywriter in designing these ads in order to submit them into the ADDY awards. This included taking my own product shots and photoshopping the objects to fit the ads, for example giving the doll a particularly eerie feel by reducing the opacity in the face and giving her dark circles.