Digitas Health Interns were placed into teams and tasked with increasing awareness and funds for the Multiple Sclerosis Association Of America (MSAA)'s “Swim for MS” fundraiser among college and high school age students. In response, our team pitched creating an identity for the participants in the program. Similar to Lady Gaga's Monsters and Beyonce's Beehive, MSAA's Wavemakers now have a community to identify with and take pride in.

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Welcome Kit Optimization

Fundraising Tips Bookmark and Welcome Kit Postcard


Instagram Community Page

Promoted Instagram Story - Narrative

Promoted Instagram Story - Creating Interest

Facebook Community page

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Newsletter Email Design
