Digitas Health Interns were placed into teams and tasked with increasing awareness and funds for the Multiple Sclerosis Association Of America (MSAA)'s “Swim for MS” fundraiser among college and high school age students. In response, our team pitched creating an identity for the participants in the program. Similar to Lady Gaga's Monsters and Beyonce's Beehive, MSAA's Wavemakers now have a community to identify with and take pride in.
Social Media Banner
Welcome Kit Optimization
Fundraising Tips Bookmark and Welcome Kit Postcard
Instagram Community Page
Promoted Instagram Story - Narrative 
Promoted Instagram Story - Creating Interest
Facebook Community page
Facebook Carousel
Newsletter Email Design

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