Everyone knows and recognizes the Little Tree shape and product, but people may buy them as an afterthought. This goal of this campaign is to be more upfront in the consumer’s mind, as a cool, fun, useful item. Little Trees wants to target a younger audience through print ads in People's magazine and interactive campaign to get people talking about the brand.
Enter Your Little Tree: a competition to create Little Tree's first luxury, limited-edition scent. The competition would be promoted by visually imitating high-end perfume advertisements, a humorous twist for the cheap air freshener brand.
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