Slice Life

Project Description

Slice's consumer web search experience allows users to find their favorite local pizzerias and order online.

Key Result

+ 26% increase in users installing the Slice app

Applied Skills

Responsive design, branding, interface design, competitive analysis, accessibility evaluation

Dec 2023
Slice Life
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About the project

As Slice continues to redefine the online ordering landscape, the need for an updated user interface and experience for their restaurant directory, became apparent.

The evolution of Slice's image and brand demands a seamless, modern, and visually appealing platform to match its innovative spirit. The revamped Slice Life UI not only aligns with the company's progressive identity but also ensures that users encounter an intuitive, enjoyable experience while exploring and ordering from their favorite local pizzerias. The update represents Slice's commitment to providing not just a service but an elevated journey, where the interface itself reflects the excellence and forward-thinking approach synonymous with the Slice brand.

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The solution

One of Slice Life's standout features is its transparent communication on how ordering through Slice contributes to cost savings for pizzeria owners and helps keep local businesses thriving. This message is woven throughout the experience in titles, taglines, and other touchpoints to foster a sense of community support, encouraging users to choose Slice for their pizza cravings, knowing they are actively contributing to the success of local businesses.

Each pizzeria's dedicated page on Slice Life provides users with a wealth of information. From the types of services available, distances, time estimations, and more users can make informed decisions. The inclusion of high-quality images, user reviews, and ratings further enhances the user's ability to choose a pizzeria that aligns with their preferences, or be sure that they are ordering from their favorite shop. The seamless integration of visuals and information caters to both the aesthetically driven and the information-seeking user personas.

Slice Life not only serves as a discovery platform but seamlessly integrates with Slice's online ordering system. Users can seamlessly transition from exploring pizzerias to placing orders, all within the Slice Life interface.

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Results

Slice Life emerges as a powerful tool in the hands of both pizza enthusiasts and local pizzeria owners. Its user-centric design, comprehensive information, transparent communication on cost-saving benefits, and seamless integration with online ordering fosters a sense of connection between users and local pizzerias, creating a win-win scenario for businesses and consumers.

Slice Life
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Next Project

Slice Website Integrations

Over 200+ plug and play widgets designed for owners to embed on their restaurants' websites and promote online ordering with Slice

WEB
SOFTWARE
B2B / B2C