The objective of this assignment was to help Rosetta Stone branch out and reach a more youthful audience, specifically college students. When doing formal research, we found that the top three reasons people want to learn a new language is to travel, study abroad, or business purposes. We decided to advertise to these three audiences by selling the product as an investment in themselves. In addition to print and transit ads, there would be an installation of a two way screen on campus where a live language tutor would answer on the spot questions to promote the live tutoring service Rosetta Stone provides. 
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