Students were tasked with creating a campaign to increase donations for a nonprofit for Art Direction II. For this project, I created a campaign for The Wooden Shoe, a small bookstore on South Street. The store is known as the “anarchist bookstore” and I wanted to build on the themes of rebellion and education. These themes were represented through the appropriation of World War propaganda photos.
The bus shelter ads use minimal copy in order to spur interest in the store and encourage people to come in to learn more. For the website, I collaged together materials that I believe represented the store. I wanted to go against the norms of a standard corporate website. The guerrilla aspect of this design is repurposing old pay phones and turning them into little libraries.