For this project, I created a campaign for The Wooden Shoe, a small bookstore on South Street. The goal of the campaign is to increase donations for a nonprofit. The store is known as the "anarchist bookstore" and I wanted to build on the themes of rebellion and education. These themes were represented by the posters, magazine, and postcard design. The bus shelter ads use minimal copy in order to spur interest in the store and encourage people to come in to learn more.
For the website, I collaged together materials that I believe represented the store. I wanted to go against the norms of a standard corporate website and have it be a controlled chaos. The guerrilla aspect of this design is repurposing old pay phones and turning them into little libraries.