This campaign introduces the world’s first high performance, 100% electric, zero-emission two-wheel vehicle to the United States market. The target demographic is those in the 25-54 age range, high income, and are environmentally conscious. The goal of the campaign was to push people to visit a showroom, call for one-on-one appointment, request more information, or attend one of Vectrix's events.
2-Page Magazine Spread
Print Advertisement
Subway Train Advertisement
Postcard Invitation to Pop-Up Showroom
Pop-up Showroom Design
Subway Billboards
Snapchat Filters by Vectrix
