This campaign introduces the world’s first high performance, 100% electric, zero-emission two-wheel vehicle to the United States market. The target demographic is those in the 25-54 age range, high income, and are environmentally conscious. The goal of the campaign was to push people to visit a showroom, call for one-on-one appointment, request more information, or attend one of Vectrix's events.

2-Page Magazine Spread

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Subway Train Advertisement

Postcard Invitation to Pop-Up Showroom

Pop-up Showroom Design

Subway Billboards

Snapchat Filters by Vectrix